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| Cardio Kickboxing: Benefits and Precautions By Gregory Florez, First Fitness This enjoyable exercise decreases stress, hones reflexes and boosts endurance and muscle power. But, no matter how fit you are, you should begin this type of exercise with care:
Bio
GREGORY J. FLOREZ President and CEO Gregory Florez is the president
and CEO of First Fitness Inc. Florez started First Fitness in 1988 as
a personal training company. Since that time, the company has grown
into a full service training and education company, providing services
to both the fitness industry and consumers worldwide. Florez began his
fitness career as a personal trainer and fitness consultant in the 1980s.
He reached a major turning point when he and his team designed several
high-profile fitness facilities and programs, for people and companies,
such as Oprah Winfrey's Harpo Studios and Arthur Anderson. It was at
this time that Florez realized that fitness retailers were not equipped
to understand what customers wanted and needed. This realization was
the impetus for the evolution and growth of First Fitness over the past
13 years. Florez is an acknowledged expert on home and commercial fitness
equipment design and use, sport-specific and performance training, and
personal fitness. He is frequently interviewed and has been featured
in publications such as Men's Health, the Wall Street Journal, Washington
Post, and Ladies Home Journal, as well as on MSNBC. Florez is a former
member of the board of advisors for IDEA, the International Association
for Fitness Professionals, and is an advisory board member for Star
Trac Inc., a fitness equipment manufacturer. He is a spokesperson for
the American Council on Exercise (ACE), as well as an advisor for advanced
certificate training through ACE. A frequent writer and speaker for
the fitness industry, Florez has lectured at the Cooper Institute for
Aerobics Research and the American College of Sports Medicine (ACSM).
Florez is the author of The Business of Personal Training, the ACE Business Manual, and is co-author of the ACE Personal Trainer Manual. He also is an IDEA 5 Star Presenter and NIKE Contract athlete. Prior to joining the fitness industry, Florez was a manager with United Airlines in Chicago. Florez attended the University of Utah, where he was a track athlete, coach and tri-athlete. As a leading expert on fitness and the sports and fitness industry, First Fitness provides information, education, coaching, and tools to consumers, sports and fitness professionals, and equipment manufacturers and retailers. www.fitadvisor.com is dedicated to supporting people in achieving a high level of physical, mental and emotional fitness through regular exercise and physical activity. For more information, please call (801) 538-0282, or send an email to alisa@firstfitnessinc.com |